It’s no secret that the food delivery market has reached new heights since the pandemic. According to data from McKinsey, the food delivery market is now worth $150 billion. This is good news for food delivery brands, but at the same time means they are competing in an increasingly saturated market. In order to stand out, restaurants and dark kitchens are having to refine not only their menus, but their entire delivery experience. Here’s how packaging can help quick service restaurants stand out from the crowd:

1. It can enhance and complement good food

Food delivery has moved on a lot since the days when the main options were pizza and Chinese take-out, and so has packaging. Gone are the universal hinged Styrofoam containers: - nowadays, food-grade packaging can offer the opportunity to nurture brand connections with instantly recognisable, bold designs.  

2. It ensures food is delivered in perfect condition

No quick service restaurant can afford to compromise customer satisfaction with soggy fries or cold pizza. Packaging that is designed to support moisture emissivity and heat retention helps ensure that its contents arrive tasting and looking crispy and fresh, such as Nissha Metallizing Solutions’ METIVO range, which uses breathable, fibre-based materials.  

3. It showcases sustainability commitments

Sustainable packaging probably won’t be the first reason consumers chose your brand over another, but it may well be the reason they keep coming back. After all, 55% of Americans say they are concerned about the environmental impact of packaging. There are several options available, including composable, recyclable and biodegradable solutions.

However, when switching to sustainable packaging, you need to choose wisely and take local market capacities into account. Conventional recycling streams are not always able to handle composite materials containing foils and plastics, unlike metallized paper-based packaging, which consumers can place in their home recycling alongside other paper and cardboard. 

To find out if metallized paper packaging is right for your brand, get in touch with our team!