It’s the time of year when things start to get glitzy. Here are some ways brands can add a festive touch to their labels and packaging:

Metallic inks, which contain actual particles of metal such as copper, aluminum, bronze or zinc, create an opaque, high-definition look and are often used on small areas (such as lettering or logos). 

Some brands use holography to create a special limited edition version of their logo or bring a shimmery winter look to their packaging with snowflake or forest effects.