Beer market trends
While craft beers and microbreweries have been around since the 1960s, it’s over the past decade that premium, high quality beer has really entered the public consciousness. Added to this, the closure of bars and restaurants across the world due to the Covid-19 crisis has led to significant changes in the way people consume alcoholic drinks and the products they prioritize. Let’s take a look at some of the trends currently driving the beer market:
Health
According to recent research*, the ongoing health crisis has led to a shift in consumer behaviour when it comes to alcoholic drinks. People are paying greater attention to their personal health, leading to increased interest in alcohol-free and low-alcohol beer. The market is expected to reach an unprecedented 4.45% in 2024.
Sophistication
Many people have reduced the frequency and volume of their consumption, but are opting for higher quality, more sophisticated drinks.
Sustainability
Consumers are increasingly focused on the environmental impact of their purchasing habits, opting for organic, locally sourced products packaged in sustainable materials.
Authenticity
The rise of craft beer has led to greater interest from consumers in the history, production process and all-round story behind the beer they are drinking.
In a nutshell? beer consumers are on the lookout for an all-round more healthy, sophisticated and sustainable experience. Our high quality, durable wet strength labels not only enable the creation of unique finishes with minimal wrinkling or tearing, but are also 100% recyclable. Get in touch with our team to find out more.