Breaking News: Sustainable Snacking Revolution
The British Crisp Co. launches first recyclable potato chips packet with Nissha Metallizing Solutions
The British Crisp Co. launches first fully recyclable potato chips packet with Nissha metallized paper-based solution in UK
“We have created the first fully recyclable crisp packet – something that consumers have been demanding for a long time,” - says Tom Lock, CEO of British Snack Company, Founder of The British Crisp Co.
“The solution is designed to address the issue of packets being thrown away and ending up in landfill or being incinerated. Consumers can dispose of the product in their normal kerbside recycling collection along with other paper recyclable items. Thanks to the usage of metallized barrier paper the new packaging hits a very high renewable content mark,”- continues Tom Lock. The packets have been certified as recyclable in standard paper recycling mills by OPRL, the On-Pack Recycling Labelling scheme. This means the chips bags feature the green recycle logo and can be disposed of in consumer kerbside collections.
The packets have been certified as recyclable in standard paper recycling mills by OPRL, the On-Pack Recycling Labelling scheme. This means the chips bags feature the green recycle logo and can be disposed of in consumer kerbside collections.
Developed in partnership with EvoPak, a leading flexible packaging specialist, and qualified industrial partners such as Nissha Metallizing Solution (NMS) and Aquapak, the innovative paper based packaging launched by The British Crisp Co. can help to solve the large environmental problem generated by over eight billion packets of crisps consumed each year in UK, the majority of which are not recyclable and end up in landfill or incinerators.
“We are pleased that our barrier paper sustainable metallized barrier paper-based solution, enables us to contribute to the development of innovative and sustainable packaging” – says Giorgio Bosso - CEO of Nissha Metallizing Solutions.
Nissha Metallizing Solutions is the world leader in the production of sustainable coated metallized paper for flexible packaging and labels. Its portfolio includes solutions, that are classified as paper-based mono-materials, sustainable for the environment. Paper is a renewable resource that can be endlessly recycled and is available as a FSC® certified paper at Nissha Metallizing Solutions.
“Thanks to its barrier properties, metallized paper not only helps protect , maintain freshness and preserve the quality of the packed packed, but also to significantly increase the share of renewable paper-based content in packages that are currently made of fossil origin materials. All this is achieved without compromising the recyclability of the packets, which can be recycled and re-pulped,” Giorgio Bosso continues.
NMS products have been developed with barriers and can also be a perfect match for companies that apply multi-functional coatings to enhance the barriers and the paper features. The papers belonging to the METIVO® family have been successfully certified by Aticelca.
The very high-quality printability of the metallized paper used, makes the solution a valid alternative to multi-layers plastic materials also for the most demanding brand owners and eye-catching designs.
Daniel McAlister, Director of Business Operations at EvoPak, commented, “We have developed a unique material which has the potential to revolutionize packaging as we know it, thanks to the unique properties of NMS metallized paper and Hydropol, instead of conventional plastics. This new paper-based solution can be used in a wide range of applications: from snacks and confectionery, to pet care and dry foods and cereals, and the costs are comparable to the ones of existing materials.”
“The project carried out in cooperation with The British Crisp Co, EvoPak and Aquapak aligns with the values and strategic pillars of Nissha Metallizing Solutions and the Nissha Group , which are primarily driven by social responsibility and product innovation. Nissha Metallizing Solutions has consistently demonstrated the ability to anticipate market trends and a commitment to developing solutions in cooperation with its partners and brand owners,” - concludes Giorgio Bosso.
Nissha Metallizing Solutions (NMS) is the global leader in the manufacturing sustainable coated metallized paper for flexible packaging and labels. NMS serves food, beverage, consumer packaging goods, and entertainment industries. It supplies its innovative products to customers worldwide from its production sites around the word. With ongoing investments in people, technology, quality and environmental protection, NMS consists of a dedicated team of over 700 individuals, ensuring a high level of specialized expertise and commitment to excellence.