Choosing the right boxes for your business
When it comes to e-commerce, it’s important to think outside the box… Especially if it’s a brown corrugated one. While plain cardboard boxes are an efficient way to get packages where they need to go, they’re not the best look. How can your boxes be used to highlight your brand image?
What are the different kinds of boxes?
Shipping boxes are used to get goods from A to B. Their primary aim is functionality rather than aesthetics, and they are designed with stacking, transport and storability in mind. However, it’s possible to use branding elements such as colours and logos on shipping boxes in order to keep branding consistent with secondary packaging and its contents.
Retail boxes, on the other hand, are designed to offer the customer a more exciting unboxing experience. While shipping boxes are usually taped shut, retail boxes are smaller and often come with tuckable flaps for cleaner lines and a more stylish look. As a general rule, they’re well-suited to B2C applications such as subscription boxes.
How can you use boxes to boost your brand experience?
Metallized litho lamination solutions are a great way to upgrade cardboard packaging, both from an aesthetic and a performance standpoint. Our metallized paper is ideally suited as a top liner for litho laminating, as it is compatible with most contemporary printing technologies, while its high gloss looks make it visually appealing to customers.
What’s more, metallized paper is a durable base material that stands up well to punishing shipping and storage environments, ensuring that packages arrive looking perfectly instagrammable.
And on top of that, metallized litho laminiation solutions are environmental friendly.
In short, the end-product is an attractive shiny box that lifts your brand image and is fully recyclable as it is a paper-based monomaterial!
Our team is here to help you create a unique, eye-catching packaging experience. To find out more, get in touch!