Conveying your company’s CSR efforts through packaging

Conveying your company’s CSR efforts through packaging

Corporate social responsibility, initially developed as a form of self-regulation for companies, is gaining in importance on several levels. Not only is it increasingly the focus of national and international regulation, it’s also of great interest to consumers.

Several studies have found that when customers are looking to choose between one product and another, the manufacturer’s sustainability commitments play an important role. 

 

What is environmental CSR?

CSR encompasses business practices, working conditions, health and human rights alongside environmental and sustainability practices, with environmental CSR focusing on the latter. Enterprises may address energy and water saving, reducing emissions, waste management and sustainable travel as part of their environmental CSR policies. 

CSR

 

With consumers paying attention to companies’ CSR efforts, It’s important to communicate about yours as clearly as possible. Here are some ways to do that: 

  • Attractive packaging design that highlights your company’s sustainability efforts: cute, nature-inspired graphics and natural hues such as greens and browns are an effective, visually-pleasing way to convey that your brand takes the environment seriously.
  • Well-structured, straightforward text: a picture can say a thousand words, but it’s also a good idea to provide customers who want to find out more with a few lines about your policies and a QR code linking to further details on your website.
  • Less is more: right-sizing your packaging will not only have a positive impact on the environment, it will also be good for your bottom line… And lessen your chances of being the subject of a social media call-out. 
  • Repackagability: if your packaging can be turned into something else, whether more packaging or something more creative - don’t hesitate to tell your customers how!


One of the most effective commitments you can make in your environmental CSR policy is 100% recyclable packaging materials. Find out more about metallized paper here, or drop us a line.