In a highly competitive market to which hundreds of new companies are added each year, beauty and personal care packaging should not only showcase brand identity, but also create perception of added value while (of course) protecting its contents. While eye-catching packaging will of course help products stand out on the shelf and social media, it’s also important to design packaging that reflects your brand’s values and meets those of your customers.

With this in mind, here are some questions to ask when designing packaging for your brand:

Who is my target customer?

Shimmer and vibrant colours may be right for a fun, flirty make-up line, while a luxury skincare brand might prefer to go for a more opulent look with deeper, richer tones and metallic highlights. Our ready-to-print metallic top sheets are highly personalisable to a variety of different looks and offer optimal foldability and suited to a variety of different box sizes. 

What kind(s) of packaging do I need?

When it comes to cosmetics, you’ll need up to three types of packaging: the primary jar or tube, a secondary box and a shipping box. Until relatively recently, shipping boxes tended to be an afterthought - something that has changed considerably with the advent of social media and “unboxing” videos. Metallized litho lamination solutions ensure a cohesive brand identity throughout your various packaging layers while providing the durability needed for contents to arrive in great shape. 

What are my customers’ values?

More and more people are motivated by companies’ ethical commitments when making purchasing decisions. Using your packaging to showcase your brand values is always a good idea, as is opting for 100% recyclable, sustainably-sourced base materials. Find out more about Nissha Metallizing Solutions’ range of eco-friendly, high-gloss packaging solutions for a wide variety of applications.