AR Metallizing shows capabilities to harness the power of digital print and boost a brand’s ability to trigger powerful consumer interaction with high-end creative metallized papers for labeling, wrapping and packaging applications.

The compatibility of AR Metallizing’s papers, RotoFLEX and VacuBRITE with HP Indigo digital presses offers unique value to customers seeking to take advantage of the emerging trend for high-value papers with stopping power and digital short-run productions.

During a live printing show at HP Indigo’s printing and testing center in Kiryat Gat on February 12, AR Metallizing demonstrated, how to strengthen and expand their dialogue with brands seeking to engage consumers with labels and packaging that evoke a sensorial experience.