As our lives become increasingly intertwined with our smartphone screens, is direct mailing becoming a thing of the past? While the idea of engaging with people through the post may sound quaint and old-fashioned, there are many ways in which direct mailing is more relevant than ever. Here’s why:

• Inboxes are getting more and more cluttered, while adblockers are now part of many people’s browsing experience. Direct mail is a great way for brands to combat “ad fatigue” and reach consumers in new ways.
• Technology such as QR codes as well as analytics make it possible to make direct mail an integral part of an omnichannel, online/offline brand strategy.
• Brands can get creative and use metallized or holographic paper to create striking looks and engage more with consumers.

AR Metallizing offers a range of eye-catching direct mailing envelopes with a response rate that’s 30% higher than those made out of plain white paper. Why not try out our interactive 3D viewer to see how they could look for your brand?