But did you know that age differences can also affect attitudes to e-commerce packaging? Recent research that surveyed consumers in five different European countries discovered some significant variations in the way different generations approach e-commerce packaging.

Packaging sustainability is a priority for younger consumers

For members of Generation Z - i.e those currently aged under 25 - sustainable packaging is a major priority. Over half would not shop with a given retailer again if their packaging was unsustainable, and close to 80% consider the ability to recycle locally “important”. And while millennials are set to make up half of the luxury market within the next three years, “zoomers” will account for up to $143 billion in direct spending, making their preferences well worth taking into account. 

The importance of the full packaging lifecycle

Gen Z also appreciates the ability to reuse, reseal and resend ecommerce packaging, which comes as no surprise when you take into account the fact that zoomers have embraced second-hand shopping faster than any other generation. To appeal to thrifty younger consumers, manufacturers would do well to take into account an extended packaging lifecycle, in which products such as folding boxes are conceived to be durable and damage-resistant while remaining visually and graphically appealing.    

Our metalized paper-based packaging products are 100% recyclable and suited to a wide range of applications. We’d be delighted to work with you to find out if metalized paper is right for your brand - don’t hesitate to get in touch.