There are several ways to elevate your brand through label design. Take a look at the following ideas:

Go against the grain. Going against established design trends is a risky choice, but when creative ideas are well executed, they really help your products stand out from the competition. Who said that premium wine labels absolutely have to show a coat of arms against a beige background? Don’t hesitate to get creative, but make sure your design choice is backed up by solid market research and a compelling brand story in order to pull it off with panache. 

Unique materials. Eye-catching pearlescent or holographic effects, metalized substrates or even textures that recall velvet, wood or fabric are a good way to grab the attention of luxury shoppers. Pattern varnishes and embossing are another way to increase the impact of premium labels by bringing a tactile component to the shopping experience.  

Attention-grabbing metallics. A metallic finish is a proven way to capture and keep shoppers attention. A recent study showed that consumers look more often and longer at packaging with a metallized finish and tend to perceive it as being of higher quality than plain versions. Nissha Metallizing Solutions’ offers a comprehensive range of metallized paper for general, wet strength and pressure-sensitive labels. Find out more about our offer here.