Exploring the demand for litho lamination top sheets
What is driving demand for litho lamination top sheets?
Brand owners are working hard to differentiate their product lines on crowded retail shelves. Decorative, highly appealing packaging and point-of-purchase displays are being utilized to create the distinctive looks for brands that grab potential consumer’s attention and build the foundations of product retention.
The logic of such an approach is easy to understand: the more a product is retained in the audience’s memory, the more likely a customer is to buy from the brand: even if a purchase isn’t made this time, it may well be made next time.
Brand owners are increasingly savvy when it comes to the psychology that persuades consumers to make a purchase, even using tools and studies (including eye tracking and brain wave evaluations) to determine:
- Which types of packaging attract most consumer interest
- If and how the visual looks of the package engages the consumer
- If the packaging ‘activates’ some aspect of memory aiding future recall or action
Litho lamination top sheets are crucial to creating a memorable, visual brand experience that supports brand retention.
What do our top sheet products do?
Our metallized and holographic papers are ideal for a wide range litho lamination end-use applications. We can assist with box wrap for rigid set-up boxes, top sheet liners for corrugated boxes and point-of-purchase displays.
AR Metallizing’s papers for litho lamination tops sheets are eco-friendly and eye-catching and support improved brand awareness and product distinction in crowded stores.
Our experienced Research and Development team has incorporated the technical feedback offered from key brand owners, converters, printers and finishing partners to develop metallized and holographic solutions that perform exceptionally, even in the most demanding environments.
The end result is a litho lamination top sheet that is designed specifically to meet the functionality and efficiency requirements needed by our supply chain partners. For brands, our holographic and metallic papers add the premium looks that command attention in stores and that studies have proven to increase customer consideration.
Benefits of AR Metallizing’s top sheets for litho lamination
Our metallized and holographic paper substrates are ideal for litho lamination applications. This is what separates AR Metallizing from competitive alternatives. Our products:
- Are optimized with top coatings specifically formulated with print primer chemistry, designed to be compatible with lithographic, flexographic and rotogravure press equipment
- Are paper-based mono-materials, which are eco-friendly. This also means that print waste is suitable for recycling
- Have two additional layers of coating, which offer an incredibly smooth print surface, allowing for a flawless finish for solid ink coverage and better grade stability
- Have been created by experienced chemists who are mindful of the technical elements that impact the visual aesthetic of completed pieces. The litho lamination coatings have been formulated with flexible chemistry, to allow the finished substrate to bend with corners and edges without cracking
- Offer 100% sheet opacity, which allows additional flexibility in the selection of mounting materials.
