How can you increase subscription box loyalty?
Subscription boxes are not just growing in popularity, they’re becoming a personal care staple.
But not only: craft beer, pet food and books are just some of the market sectors getting the subscription box treatment. But with so much competition, how can retailers ensure they retain customer interest?
1. Make a great first impression
Millions of YouTube and TikTok views will attest to the importance of “unboxing”. People love subscription boxes because the whole experience of getting a box in the mail, unwrapping it and discovering its contents is reminiscent of receiving a carefully-wrapped gift. Eye-catching packaging design that makes use of bright colours and shimmery effects can help ensure deliveries continue to be a delight.
2. Add value to your subscriptions
Customers aren’t just attracted by the fun of getting a box in the mail - they’re also seeking the convenience of always having their favourite products in stock and the opportunity to get a great deal. Discounts, preferential services, early access to special offers, and giveaways are great ways to keep subscribers interested beyond the first few months.
3. Highlight your sustainability commitments
Sustainability is increasingly important to consumers, and increasing numbers of them are factoring circularity into their decision to opt for one brand over another. Recyclable packaging, such as our folding boxes, that offers comparable performance, durability and design versatility as less eco-friendly alternatives is a great way for brands to uphold their sustainability commitments while maintaining their visual appeal.