Labels play a big role in creating shelf (or screen) appeal, and it’s important that yours have what it takes to make a big impact. 

Here are three steps to capitalise on your labels and use them to drive sales:

1. Grab people’s attention: glossy metallic effects will literally give you extra time with a potential buyer, as studies have shown that people will look several times and for longer at metallized packaging. Ensure that your labels are as eye-catching as possible - within reason! - and people won’t be able to look away. 
2. Spark brand recognition: make sure that consumers recognise the product as part of an existing line by leveraging previous design work, including fonts, colour schemes and illustrations. Switching to a limited-edition seasonal range? Work with a trusted partner who is accustomed to helping companies create seasonal packaging concepts with minimal disruption. 
3. Design for your target market: label design should be carefully grounded in market research. Nowadays, sustainability and recyclability are major differentiators for consumers, but don’t panic - nowadays, eco-friendly label stock doesn’t mean having to compromise on design. Nissha Metalizing Solutions offers a range of metallized paper-based pressure sensitive, general, wet-strength and in-mold labels that combine performance, design and recyclability.  Get in touch with our team to find out more!