One thing is for sure: all those orders mean a lot of packaging. Here’s how your brand can stand out from the crowd through packaging design, while ensuring buyers keep coming back:

1. Remember that sustainable design is no longer an option

Research is showing that consumers are making sustainability a major focus of their purchasing choices. 75% of them are choosing to recycle or compost household waste, while 64% are limiting their use of single-use plastic. Opt for packaging such as metalized foldable boxes that can be effortlessly recycled via conventional recycling streams, while adding to your brand’s visual appeal.  

2. Think impact

Effective packaging design helps get your brand noticed for all the right reasons. Think innovative shapes, a beautifully-designed logo, a clever slogan or metallic effects to help your packaging pop. 

3. But at the same time, remember less is more

Do your products really need to be packaged in a plastic bag inside a cardboard box inside another cardboard box? It’s worth keeping in mind that while unboxing videos are a great marketing tool, social media “call-outs” for excessive packaging are best avoided. Metalized paperboard is both lightweight and durable, enabling it to stand up to punishing transport conditions and reduce the need for further materials. Get in touch with our team to find out how Nissha Metallizing Solutions can help you implement sustainable, innovative packaging for your brand.