In honor of National Business Women's Week in the USA, we're showcasing and celebrating some of AR Metallizing's fantastic female talent from around the world. We'll be explaining more about what some of our colleagues do, and the amazing skills they bring to our business us each day...

Valeria Rasetto

Valeria Rasetto is a Product Development Manager at AR Metallizing in Italy. She has a PhD in Chemical Engineering, and some of her specializations include technical project management, process and product engineering. After completing her PhD, Valeria spent a couple of years at university working on computational fluid dynamics modelling, before working for two years at a pharmaceutical company as a lyophilization export. After five years working at an engineering company as process engineer and technical project leader, she joined AR Metallizing. ‘All my previous experiences were important because they made me ready to cover my role in the company today,’ says Valeria.

‘In my everyday life as well as in my job at AR Metallizing, I like to face up to challenges with passion and enthusiasm and try and transform them in opportunities,’ she explains. ‘Of course, it doesn’t always mean that it is easy to do this, but I think it is a good approach to learn, improve and grow.’

It’s one of the reasons that Valeria is so passionate about her job and enjoys it so much. ‘I enjoy being creative and finding concrete solutions for our customer’s needs – wherever they are in the world. Attention to each of the requirements of our customers and an ability to react quickly to today’s fast-moving markets is one of the greatest strengths of AR Metallizing. An example of the company’s dedication to this is that we have dedicated new business development and global R&D teams. Together we use our expertise to focus on new, paper-based solutions for a more sustainable world,’ says Valeria.

Wendy Cross

Wendy Cross is Sales and Business Development Director North America at AR Metallizing.

Throughout her career, Wendy has worked with different in different areas of the paper, packaging, printing sectors, and she has been with AR Metallizing since 2014. So what makes us different from other companies in the industry? ‘I work with some exceptional people. They have the expertise, knowledge and the eagerness to find solutions and provide on-going support to all those we work with whether they be customers, partners, vendors, co-workers or even the neighbor not related to our business at all. It’s just who we are and how we think, and it makes for a great team and environment,’ says Wendy. 

Looking to the future, Wendy predicts that the industry will continue to evolve to focus more on innovation around sustainable solutions. ‘We already see this trend, and it is dramatically changing the shape of our industry. Many companies in the sector are making capital improvements and upgrading their manufacturing. Relationships with consumers are becoming increasingly more about the experience and the relationship built in conjunction with fulfilling the need, and I expect this to continue,’ explains Wendy.

As well as the day-to-day, Wendy enjoys the parts of her job that include coaching and mentoring, as well as supporting others.

‘For me, success is being the best version of myself. To be able to give myself to support, increase development, share knowledge, encourage and seek new opportunities with others for the enrichment and success of all.’