An introduction to environmental CSR

An introduction to environmental CSR

Nowadays, businesses are more and more aware of the impact of their activities on society and the environment. Initially thought of as a form of self-regulation, Corporate Social Responsibility (CSR) is increasingly the focus of national and international legislation. While CSR can encompass business practices, working conditions, health and human rights among others, sustainability and environmental protection is a primary focus. Let’s take a closer look at environmental CSR.

What is environmental CSR?

Environmental CSR aims to reduce and offset harmful activities while generally promoting a more environmentally sustainable approach to doing business. Companies may focus on reducing energy and water use, limiting emissions in manufacturing processes, sustainable waste management, eco-friendly business travel policies and recycling, among others.

Beyond a more beneficial impact on the planet, the benefits of environmental CSR include reduced business risk, potential cost savings and an enhanced brand image, which may in turn generate increased revenue. Contrary to what one may think, environmental concerns don't have to compromise economic performance - research shows that many consumers prefer to do business with environmentally responsible companies. 

Taking steps towards environmental CSR

International bodies such as the International Chamber of Commerce, the OECD and the European Union have issued guiding principles that private companies should enforce to improve their environmental performance. An environmental CSR policy can imply a major overhaul of business processes, but can also involve a few simple steps. Here are some actionable items that can contribute to a sustainable value chain:

  1. Reducing emissions, energy and water use: this can be as simple as switching off equipment that is not in use and reducing the amount of water and paper used in workspaces. Other more fundamental approaches include modifying production methods and technology to optimize resources and reduce waste. 
  1. Designing packaging with circularity in mind: In 2018, each person living in the EU generated 174 kg of packaging waste. By opting for packaging that’s based on sustainably-sourced, fully recyclable materials, businesses can not only get a head start on legislative requirements (the European Green Deal aims to make all packaging recyclable by 2030) but also have a more positive impact on the environment. 
  2. Purchasing from sustainable suppliers: sustainability purchasing involves paying attention to sustainability performance and commitments when selecting service or product suppliers. When it comes to packaging, businesses start by looking at products’ life cycle analysis (LCA) and certifications (such as the Forest Stewardship Council certification, which guarantees paper products are sourced from sustainably-managed forests. AR Metallizing offers a range of fully recyclable packaging products based on FSC-certified metallized paper. Get in touch to find out how we can help you reach your sustainability goals.