Labelling for chilled beverages
Spring is in the air (at least in the Northern Hemisphere) and we all know what that means - only a few short weeks to go before it’s time to get the sun loungers out. And what says “summer holidays” more than an ice-cold drink? Whether it’s a tasty craft beer, an iced tea to go or a thirst-quenching soft drink, beverages are a big part of the summer season. In order to make the most of the summer season, beverage brands are elevating their design - and that includes their labelling.
Why are labels so important? The primary purpose of a beverage label is to inform customers about exactly what it is they're about to consume. Nowadays, consumers are increasingly informed and conscientious about product formulation, and companies have come under fire in recent years for downplaying sugar or additive content in their products. In order to build and maintain trust, manufacturers should provide a detailed ingredients list that clearly displays any health-related information, such as potential allergens or “free from” benefits.
Beautiful, carefully thought-out labels are also essential in order to stand out on the shelf. Consumer demand for cold drinks has increased considerably over the past few years, leading to an increasingly competitive landscape. A shiny surface is a great way to attract attention, especially from behind a cloudy refrigerator door - people associate shiny surfaces with water, all the better to quench their thirst during the hot summer months.
But when a beverage is more or less destined to be stored in a refrigerator before ending up in an ice-bucket, how can manufacturers ensure the label will stay in place - and stay looking good? Wet-strength paper is designed to stand up to high stress bottling and sorting environments, refrigerated storage and submersion in water without peeling off or disintegrating. Here at Nissha Metallizing Solutions, we offer high quality wet strength labels based on metallized paper that offer optimal technical performance but also great design versatility.
Want to find out if metallized paper is right for your beverage brand or partners? Get in touch with our team.