More online shopping implies less interaction with in-store displays or sales reps…

Meaning that product labels are now having to work a lot harder to entice customers and give them the information they need. Here are some labelling trends to look out for in 2021:

1. Transparency: Studies show that as a result of the 2020 health crisis, consumers are less trusting and more in need of reassurance about the safety and provenance of their products. In 2021, labels should fully address health and safety concerns and make related information clearly visible. 
2. Sustainability: Consumers are more and more attentive to companies’ commitments to preserving the environment. Our 0% plastic labels based on sustainable mono-materials are just as recyclable as standard coated papers.
3. Premiumization: Bold looks and rich textures convey authenticity and price value. Brands can go for an all-round shiny metallic look, add a few high-definition touches to lettering or add holography for an eye-catching effect.

AR Metallizing is a leading producer of metallized paper for labels. Find out more about what we have to offer: https://www.armetallizing.com/en/metallized-labels