Litho lamination for point of purchase displays
Point-of-purchase displays can boost sales by as much as 20%. It is no wonder, that brand owners utilize special displays to garner additional consumer attraction for special product launches and to support key product lines.
"POP displays can boost sales by as much as 20%."
‘Brands know that point-of-purchase (POP) displays are a great way of tempting consumers and they can boost sales by as much as 20%. It’s important that brands make their POP displays stand out to secure appropriate return on investment. The naturally eye-catching looks of our metallized and holographic product are ideal for POP displays. With their iconic and dazzling metallized finish, our products are proven to draw consumer attention,’ explains Lindsey Barbee, National Account Manager.
POP displays are in high demand, but they need to be thoughtfully designed to ensure they offer proper consumer engagement, to generate intended product consideration and increase sales revenue. Essentially, getting the display in front of the customer is only one part of the puzzle. Brand owners often challenge their supply partners with rigorous deadlines to ensure their captivating display is ready to meet launch dates. Perhaps, they are offering a limited-edition piece around the holidays or marketing to hunger tailgaters for sporting events. Regardless of the event, it is crucial to have the final piece printed, assembled and proudly on display during the campaign window. Understanding that the POP display manufacturing process can be complex, brands also need to be sure that their supply chain partners can meet their demands. AR Metallizing knows that our print partners require JIT inventory; therefore, we have built inventory on-site to support quick demands.
AR Metallizing understands the importance of listening to your clients to ensure our solutions help them to address the concerns of their clients. Our litho lamination solutions were designed to:
- Offer flawless ink coverage of solids, this is achieved with two additional layers of coating.
- Wrap around the corners and edges of displays with cracking, this is achieved through the utilization of flexible coatings.
Perform on a large spectrum of press technology, with optimized top coatings for fantastic ink adhesion on offset presses.
Coating expert
‘As a coating expert, we design our litho lamination grades with both the printer and the end-user in mind. What’s particularly sought after is our ability to have a top sheet that can bend and fold without visible cracking. Printers can enjoy the optimized print primer within our top coatings. This allows for beautiful ink coverage with the simplicity of running a paper,’ explains Lindsey.
Visual appeal for end-users
For brands, POP displays are all about getting customer attention in-store. Our holographic and metallized papers add the premium looks that stand out from the competition. Our papers are proven to draw customer attention and vision, and end-users can leverage these exciting looks to bring more attention to their products in-store.
Benefits of AR Metallizing’s litho lamination top sheets for POP displays
Our metallized and holographic paper substrates are ideal for litho lamination applications for POP displays. Our top sheets are:
- Optimized for printers. Our topcoats are specifically formulated with print primer chemistry to give printers and excellent print surface. Our papers are compatible with lithographic, flexographic and rotogravure press equipement.
- Recyclable mono-materials. AR Metallizing’s papers are recyclable and don’t create mixed-material issues when it comes to disposing of the packaging and the package can be recycled as cardboard.
- Paper based mono-materials. Materials are manufactured free of plastics or films throughout each production stage. Printers enjoy the ease of printing on our paper based solutions, as they know they will not need to address static within production.
- Coated twice, offering a smoother print surface, which in turn allows for solid ink coverage and better grade stability.
- Created by grade designers who understand the technical elements that affect the visual aesthetic of completed pieces. Our litho lamination coatings offer flexible chemistry, so the finished substrate will bend on corners and edges without cracking.
- Offer 100% sheet opacity, which allows additional flexibility and optimization in the selection of mounting materials.