Consumers love the glossy good looks and sustainability of metallized paper, a major reason more and more brands are opting to use it in their packaging, marketing and labelling materials. But metallized paper also offers a series of advantages for printers and converters, such as:

• Efficiency: metallized papers can be converted and printed similarly to other coated papers. As a result, they don’t require specific machinery and cause little to no disruption to existing processes, enabling converters to continue working with their regular supply chain partners. 
• Cost-effectiveness: metallized paper is low waste and has a lower glue consumption than many other materials, giving it an excellent balance of profitability, sustainability and quality. 
• Flexibility: Metallized paper and board is multifunctional and can meet the needs of a wide range of industries, including food and beverage companies, online retail, media and marketing, cosmetics and packaging manufacturers. 

Find out more about metallized paper and how it can help printers and convertors create high quality, sustainable products for their partners.