Opportunities presented by direct mail
Are you looking to set up your first direct mail campaign? Or are you a seasoned expert, looking to boost campaign ROI? Whatever support you need, AR Metallizing is here to help.
Direct mail remains one of the best advertising mediums available today - and many brands and businesses report a better return on investment with direct mail than with their digital ad spending.
All that said, you already know that successful direct mail campaigns are about more than sending out a bunch of envelopes with an offer inside and hoping for the best.
We're here to talk you through some of the concrete ways we can share our expertise and make your direct mail campaign a success.
How do direct mail outer envelopes affect a direct mail campaign?
However exciting and impactful your offer is, if the first impression your audience get of your direct mail campaign is a boring, bland outer envelope, then it’s unlikely to be successful and deliver maximum ROI.
It's important that direct mail outer envelopes make an immediate impression, and ideally they should instantly provoke a positive reaction, make a case to get opened, look different from other direct mail envelopes and support your brand identity.
How can you ensure your campaign makes an immediate impact?
Yes, just five seconds for your target audience to decide if they'll open your mail straight away, if they'll maybe open it later or (and you really want to avoid this one): if it's going straight in the trash.
One of the first rules of successful direct mail campaigns is that we suggest your outer envelope shouldn't look like something that’s bringing bad news. Essentially that means that anything that resembles an invoice, official correspondence isn't going to maximize your ROI. Instead, go for looks that are memorable, interesting and spark delight!
How does the first impression of your campaign compare to digital advertising?
More specifically, think about how your audience has been affected by the exciting, visually appealing and fun format of advertising on social media platforms like Instagram, Snapchat or Facebook. These days, any advertising has to look great, whatever the platform. Ensure your direct mail envelopes incorporate bold colors or imagery, subtle or innovative textures or finishes, or they incorporate a premium-look. The rule of thumb however, is to ensure that your envelope looks great.
And no excuses if you're a large, multinational firm or in a very corporate or regulated field that's traditionally associated with 'bland' advertising. We have envelope solutions for you that will ensure you remain 100% on-brand while at the same time presenting a look for your direct mail campaign that can easily entice the Instagram generation (and everyone else).
How can AR Metallizing can help you?
AR Metallizing is a global producer of metallized and holographic papers that give direct mail envelopes exceptional looks: just the type of looks you're looking for to entice potential customers or clients to review and consider your offer.
AR Metallizing doesn't produce direct mail envelopes, instead we manufacture innovative materials that can be made into envelopes (if you're new to the world of direct mail, this is a process a number of our trusted partners can help you with quickly and easily). Our expert team has extensive experience supporting our direct mail customers, including leading financial institutions and household names.
First campaign? Questions about supply chains?
If you're interested in running a direct mail campaign, there are several components you'll need to consider, such as how to source materials, which printers and converters might be able to help you and so on. If you don't have a lot of contacts, it can be a daunting business. Our team of experts is here to help: we supply metallized and holographic paper that can be made into stunning direct mail envelopes, and we can introduce you to trusted partners who'll help out with other aspects of the campaign.
Interested in boosting responses by 30%?
As we've laid out, direct mail campaigns are about more than just sending out envelopes and hoping for the best. We produce innovative, exciting metallized and holographic papers for envelopes that are eye-catching and really grab attention. Some of our customers have reported a 30% boost in responses using our materials for their envelopes, when compared to other materials.
Looking to get set up quickly?
Our papers offer a number of benefits, but one is that at the same time as drastically increasing the attractiveness of mail, it's very easy to get set up. This means that regardless of whether you're a seasoned direct mail sender, or if it's your first time and you're looking to get a campaign set up in the minimum time frame, AR Metallizing is ideally placed to support you.