As big-name brands look to reduce the amounts of plastic they use in their packaging, more and more companies are looking to innovate and rework their products. The result that traditional products like hair products are evolving in interesting and exciting ways.

Beauty products in bar form – once totally unheard of – are today becoming more and more widespread. Just recently, leading brand Dove announced that they were exploring solid skincare bars, joining the likes of Lush and Bar None who have offered solid haircare shampoos and conditioners for a while. 

Bamboo toothbrushes, washable cloths instead of cotton pads, wooden combs and hairbrushes, metal razors and glass containers are also more common – and realistically it’s a matter of when, not if, such products are more commonly used than plastic or single use equivalents. So, while eco-friendly packaging materials are on the rise, brands are faced with a new dilemma: with new products and consumers that are interested in buying them, packaging has to adapt quickly to the new sustainable status quo. Eco-friendly products in unrecyclable packaging is a contrast everyone is keen to avoid.