In the competitive personal care market, standing out on the shelf (or screen) is essential. And is it surprising that in the beauty industry, looks are important? Beautifully-designed secondary packaging such as folding boxes, paper tubes and jars help reinforce premium brand messaging, create added value and showcase your creativity and spirit of innovation. 

Plastic-free secondary beauty packaging

Metallized polyester film and other laminates are commonly used in secondary cosmetics packaging, as they enable brands to bring vibrant colours and eye-catching glossy effects to outer boxes, while offering extra protection against light and moisture. However, environmentally-minded consumers are becoming aware of the limited recyclability of foils and laminates, which most often can’t be processed by conventional recycling streams. 

100% monomaterial paper-based packaging enables companies to reduce their environmental impact by following the principles of circularity. Metallized paper is a viable alternative to metallized polyester film that offers comparable technical performance with full recyclability. It can be laminated to board without altering the fundamental nature of the base material, which can be recycled in conventional recycling streams alongside other paper products.