Premium packaging for female care products
The way we market menstrual care products has changed considerably over the past few years. Growing interest in health and wellbeing and more honest, open conversation around female bodies mean that products are increasingly branded, packaged and marketed as desirable lifestyle products rather than basic FMCGs. Discreetly tossing a plain box of tampons into a supermarket cart is a thing of the past - here’s what today’s consumers are looking for when it comes to female care products:
Sustainability
Reusable female care products such as menstrual cups used to be niche products that were strongly associated with alternative lifestyles. Nowadays, they’re a booming market and can be found both on mainstream drugstore shelves and carefully curated Instagram feeds. Period panties are also emerging as a viable alternative to single-use tampons and pads in yet another example of younger consumers’ commitment to sustainability issues.
New retail models
Subscription-based retail models* have been making waves in the personal care sector, and menstrual products are no exception. Emerging brands are enabling consumers to create personalized combinations of products that are adapted to their needs and delivered to their door once a month. AR Metallizing’s folding boxes, litho lamination solutions and top sheets are based on high quality metallized paper for premium unboxing experiences that consumers will look forward to each month.
Fun, playful branding
Menstrual care brands are taking a fresher and more modern approach to packaging and branding than the plain cardboard boxes of times gone by. Carefully selected color palettes, glossy finishes, playful designs and cute illustrations combined with witty, impactful copywriting are key to maintaining shelf appeal in the era of social media.
Our packaging products for personal care brands are based on fully recyclable, FSC-certified metallized paper that combine eye-catching good looks with sustainability and technical performance. To find out if metallized paper is right for your company, get in touch with our team.
* Subscription-based models.