Summer 2022 soft drink packaging trends
On a hot summer’s day, nothing quite hits the spot like a cold drink. While beer is a summer staple, carbonated soft drinks are also putting in an appearance on café and restaurant terraces. Let’s take a look at some of the packaging trends for summer 2022.
Glass
Many people find that soft drinks taste better from a glass bottle - and it turns out there’s a scientific reason for that. Polymers from aluminium cans and plastic bottles can slightly alter a drink’s taste, while glass, a more inert material, is less likely to do so. What’s more, glass is easily recyclable, making it a preferred option for eco-friendly consumers.
Clear labels
Consumers are increasingly attentive to product formulation. Over the past few years, soft drinks and fruit juice manufacturers have been criticized for downplaying sugar and additive content in their products. The Covid-19 crisis has furthermore caused people to become more attentive to their dietary habits and health in general. Beverage manufacturers should therefore ensure they provide clear, detailed ingredient lists that clearly state health-related and “free-from” benefits.
Shine
Labels with a glossy finish are more likely to attract and retain the attention of consumers. According to some research*, this could be because people tend to associate shiny surfaces with water - which certainly makes sense during the summer months. Nissha Metallizing Solutions' wet strength labels stand up to the ice-bucket test while offering a variety of design options for premium beverage brands. What’s more, they’re 100% recyclable.