Sustainability is far more than just a trend, but one thing is for sure: consumers are paying an increasing amount of attention to the environmental impact of  what they buy. As we move into 2021, here are some ways that cosmetics brands are ensuring the sustainability of their products:

• Fewer materials: while solid shampoos used to be the sort of thing you only found in alternative health food stores, mainstream beauty brands are now offering solid hair- and skin-care products, perfumes and deodorants encased in nothing more than paper.
• Fewer single-use products: disposable make-up remover pads, cotton buds, plastic razors and toothbrushes are slowly being phased out in favour of reusable or recyclable equivalents.
• Monomaterial packaging: the sustainability of eco-friendly products is considerably reduced if their packaging is energy-intensive to produce or goes straight to landfill. Our metallized papers offer beautiful glossy finishes for beauty brands who seek a premium look without compromising their sustainability commitments. 

Find out more about AR Metallizing’s recyclable, high-gloss packaging solutions here.