Switching to metallized paper for the winter holiday season
It’s a little early for consumers to be thinking about their Christmas shopping, but brands, converters and designers are already hard at work on their winter holiday looks. Seasonal packaging comes with some specific challenges: it runs for just two months at the most before the brand reverts to its usual designs, which can cause some supply chain disruption - but doesn’t have to.
Taking the stress out of switching designs
Metallized paper is ideal for creating enchanting holiday looks. Its glossy finish naturally evokes Christmas cheer, and its printability provides brands with the flexibility they need to get truly creative. What’s more, metallized paper is plastic-free and 100% recyclable, making it ideal for companies wishing to uphold their sustainability commitments all year round, without compromising on looks or performance.
Working with metallized paper also takes the stress out of switching designs and/or materials for the holiday season. Our papers run similarly to plain and other coated papers and can be printed using most traditional inks, meaning they require little change to existing processes or machine set-up. Our teams are accustomed to helping companies bring seasonal packaging concepts to life with as little disruption as possible, working closely with all supply chain partners.
Looking forward to getting started on your Christmas packaging? Get in touch with our team!