Three major packaging trends to watch out for in 2024

Three major packaging trends to watch out for in 2024

Packaging design offers a window into the visual trends of the moment. 

Simply visit your nearby supermarket, and you'll witness how businesses leverage design to communicate their brand message and captivate consumers in today's competitive market. Despite the challenges posed by climate change, conflicts, and growing inflation, coupled with the lingering effects of a three-year pandemic, the packaging landscape in 2024 promises a refreshing dose of optimism. Let's delve deeper into the emerging trends.

Standing out with bright, bold looks

We have always appreciated bold and attention-grabbing aesthetics. However, the challenge with vibrant colors is that when everyone adopts them, your distinctiveness can still be overshadowed, even in a visually appealing crowd. That's why the latest trend involves the use of striking, saturated neons that crank up color vibrancy to the maximum, enhanced by metallic sheen or show-through for unparalleled impact.

On the upscale side of the spectrum, maximalism is experiencing a resurgence. This trend embraces visual extravagance through lively colors and juxtaposed patterns from various eras and design movements. It serves as a form of escapism, providing a welcomed break from the divisive stories dominating our newsfeeds. In 2024, these trends continue to redefine the aesthetics landscape.

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Getting back to nature

Consumers are progressively dedicated to supporting sustainable brands, a sentiment mirrored in the escalating preference for packaging materials inspired by nature. Delicate, understated tones are harmoniously paired with gentle textures to create a holistic and balanced design. The emphasis shifts away from excessive packaging, replaced by inventive foundational materials that adeptly safeguard contents during transportation and storage while conserving resources. Primarily, the focus in packaging design is to minimize its impact on the natural environment, prioritizing compostable, biodegradable, or 100% recyclable options.

nature

 

… But also looking to the future

In the past year, significant strides have been made in the realms of Augmented Reality (AR) and Virtual Reality (VR). The potential influence of the metaverse on packaging design is substantial. Metallized paper emerges as an excellent foundational material, providing a shimmering and futuristic aesthetic that captivates not only on physical supermarket shelves but also on digital screens. Beyond its visual appeal, metallized paper delivers the required technical performance and durability essential for optimal conditions during delivery. As we move into 2024, the convergence of technology and packaging design continues to shape a dynamic and visually striking landscape.

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As we transition into 2024, one certainty is the enduring diversity and eclecticism in packaging design trends. Our design team is eager to collaborate with you in discovering a unique look that aligns seamlessly with your brand. Feel free to reach out – we look forward to the opportunity to work together!