Well-intentioned consumers are often faced with confusing choices when it comes to recycling. Which bin does this go in? What do these numbers mean? Do I have to take the cap off? What about these grease spots? The truth is, consumers often just don’t read recycling instructions. Not out of laziness, but because they’re frequently difficult to make head or tail of. 

There are a number of steps brands can take in order to improve recycling behaviours. Here are some of them: