Top sheets that help beauty products shine
The beauty and personal care industry is research-intensive: before a product goes on sale, years are spent ensuring that it is effective, safe and pleasant to use. Packaging also has to meet strict criteria. While the main purpose of primary packaging is to protect contents from spoilage and contamination, secondary packaging provides an extra layer of protection while showcasing a product’s benefits and reinforcing brand positioning.
Packaging indeed acts as an extension of a beauty product, whether the latter is sparkling, matte, sheer or high shine. With new products hitting the market every day in order to meet the needs of an increasingly diverse consumer base, packaging needs to be highly versatile. Boxes must be able to stand up to harsh storage and transport environments and arrive looking pristine, while giving brands the ability to easily adjust finishes to showcase new offerings and relaunches.
By opting for high-gloss top sheets that are optimized for printing without the need for additional primer, brands can speed up the printing and converting process while boosting products’ shelf appeal. VacuBRITE® by AR Metallizing is optimized for reel-to-reel lamination to board, enabling cosmetics brands to create packaging that offers not only good looks, but also excellent printing performance and durability.