Pressure-sensitive labels can be a popular choice because they eliminate the need to work with glue (necessary for wet-strength or general cut and stack labels, for example) and there isn’t any need for heat or water to make the label stick. This means that pressure-sensitive applications may be suitable for lower production numbers or are convenient for brands or converters who want the relative ease of label application without glue. Pressure-sensitive applications are fuss-free and potentially less messy than applications with glue.