Brand owners are working hard to differentiate their product lines on crowded retail shelves. Decorative, highly appealing packaging and point-of-purchase displays are being utilized to create the distinctive looks for brands that grab potential consumer’s attention and build the foundations of product retention.

The logic of such an approach is easy to understand: the more a product is retained in the audience’s memory, the more likely a customer is to buy from the brand: even if a purchase isn’t made this time, it may well be made next time.

Brand owners are increasingly savvy when it comes to the psychology that persuades consumers to make a purchase, even using tools and studies (including eye tracking and brain wave evaluations) to determine:

• Which types of packaging attract most consumer interest
• If and how the visual looks of the package engages the consumer
• If the packaging ‘activates’ some aspect of memory aiding future recall or action

Litho lamination top sheets are crucial to creating a memorable, visual brand experience that supports brand retention.