What’s fuelling the canned food trend?
The canned food market is set to grow exponentially until 2023. The market is set to top USD 118 billion by 2023.
Urbanization has been one of the main drivers of popularity of canned goods: as populations are increasingly centered around towns and cities, canned products are easy ‘convenience’ foods. With consumers prioritizing healthy eating, sales of vegetarian proteins (canned vegetables and pulses) and sources of omega-3 (found in tinned fish) and other canned goods are on the rise.
Overall, canned foods were already experiencing a renaissance before the Coronavirus outbreak.
Maximize shelf appeal
Metallized paper helps maximize the shelf appeal of canned products by:
• Presenting eye-catching looks on crowded shelves
• Quickly differentiating products with metallized labels from the competition
• Supporting brand loyalty
• Aiding visual retention: customers are proven to keep their eyes on metallized papers for longer
• Showcasing canned products as superior and premium quality
Optimized for general label applications
Metallized paper labels can help canned goods take center stage. They are also manufactured to ensure they are optimized for general label applications. Our metallized papers:
• Could potentially facilitate the use of lighter grammage paper for canned food labels, presenting possible cost savings
• Are suitable for direct contact with glue
• Are highly efficient on label and print lines
• Support market entry in the minimum timeframe
• Can be introduced to already established supply chains