By now, most companies are aware that sustainability is important to consumers - according to a recent report by NielsenIQ, 78 % of US consumers say that a sustainable lifestyle is important to them. However, there’s an increasing amount of proof that sustainability and economic viability go hand-in-hand. Here’s why:

Sustainability enables you to get a headstart on regulatory changes. Wherever your company is based, it’s likely that local and national regulatory bodies are taking steps to enforce sustainable business practices. By adopting meaningful changes ahead of time, companies can avoid non-compliance issues and ensure long term sustainability, both from an environmental and economic perspective. 

It helps you attract top talent. Nowadays, social responsibility and strong values are prized by potential employees, who are more likely to show motivation and commitment when working for a company that aligns with what they believe in.