Our papers are celebrated for their glossy, vibrant looks, however the world of metallized paper isn’t just about appealing packaging. It’s also very technical, and our scientific team have a certain amount of flexibility to create different functionalities and technical performance.

In July, we’re often contacted by brands or printers who want to revamp packaging to enjoy the cheerful spirit of seasonal holiday sales.

'The simplest way to understand our metallized and holographic papers is to think about them as coated papers

Brands are increasingly aware of the role they play in driving sustainable change and are prioritizing incorporating sustainable packaging into their product lines.

Beyond aesthetics: we explore the functional properties of metallized papers, including barrier properties, sustainability and the ways they compare with multi-layer alternatives.

Metallized papers are just one option for incorporating metallic looks onto labels and packaging. What other technologies are there, and what benefits do metallized papers offer in comparison?